Launching alongside iOS 6, Apple’s Passbook app and service helps retailers provide easy-to-use digital passes for tickets, coupons and other offers, reducing the need for physical passes. In order to boost the branding of its new app and standard, Apple has begun rolling out a new ‘Add to Passbook’ badge for developers to incorporate into their apps, websites and emails. The ‘Add to Passbook’ badge is designed to work similarly to its ‘Available on the App Store’ badge that advertises the availability of an app on Apple’s mobile marketplace, but pushes the use of digital coupons and tickets. Read the full story at The Next Web.