Amazon Pushes Kindle To Kindergarten Kids in U.S.


As the jostling and jockeying for position in the tablet market gets ever more frenzied, Amazon is hoping for a slice of the education market. Yesterday it unveiled Whispercast, a service that allows organizations such as businesses and schools to manage numerous Kindles from one online location. The benefits are two-way, says Jay Marine, VP of Kindle product management. “We want to make it as easy as possible for everyone to own a Kindle device. And we have a particular mission to increase reading, especially among kids.” Read the full story at Fast Company.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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