Tim Cook
Tim Cook
Tim Cook

The flaws with Apple Maps and previously with Apple’s voice recognition software, Siri, reveal some deep flaws with Tim Cook’s work as CEO. You might think that Tim Cook is doing a spectacular job. After all, since taking over as CEO on August 24, 2011, Apple stock has risen 74%, and its revenues and profits have soared 66% and 85% in the last year. But since the Apple Maps fiasco, Apple has lost $30 billion in stock market value, reports The Guardian. At the core of this loss in value may well be the gap between the technical reality of a new product and the way that product is sold to the public. Read the full story at Forbes.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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