Are you sitting somewhere comfy? Because right at this moment, your smartphone is likely calculating and then sharing your seated location. But don’t worry: You are far from alone. Location-sharing services are on the rise. Here, the big reasons for the trend in personal placement. Facebook’s Ads: Recently Facebook began a beta-test of its first mobile advertising system. It’s not a straightforward Facebook ad-placement scheme, instead it means Facebook will place banner adverts that may appeal to you, personally, into other apps and sites based on targetable criteria in your Facebook profile. Read the full story at Fast Company.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.