Twitch, which was started by the people at Justin.TV, has raised more money to continue building an online video platform where viewers can watch live footage of videogames being played. The experience can be analogous to watching a professional basketball or football game on TV, especially as videogames increasingly become a rival to other major forms of entertainment. The $15 million round was led by Bessemer Venture Partners; Alsop Louie Partners and Draper Associates also participated. The capital will go towards hiring more engineers to continue building out its platform and improving quality. Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.