Efforts by higher education institutes to gain Twitter followers, Facebook likes and YouTube views, while connecting with students on blogs and message boards, are paying off. A recent survey of 7,000 high school students by Zinch, an online college resource, reveals university social media accounts are influential to students who are deciding between colleges and universities. Admissions counselors are actively recruiting students on the popular social networks. The survey reveals schools that are smart with social media — engaging students in video chats, Facebook contests and Twitter conversations — are most influential online. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.