Forget screen size and processor speed — price makes a bigger difference than anything else for smartphone buyers, a new study suggests. In a survey released Thursday by Qualcomm — containing some questions submitted by Mashable — about 71% of survey respondents said they influenced by prices and promotions when selecting their next smartphone, compared to just 50% who use screen size as a determining factor. Battery life was at the top of the list, with 68% of respondents saying that influenced their buying decision. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.