iPhone 5
iPhone 5
iPhone 5

Apple today announced that it had sold two million iPhone 5 smartphones in the first 24 hours of pre-orders last week, more than double the previous record set in 2011. U.S. mobile carrier AT&T also said its sales broke earlier records. “iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, the head of Apple’s marketing, in a statement issued Monday. Schiller said iPhone 5 sales had “topped two million in just 24 hours,” over twice as much as last year’s iPhone 4S first-day sales.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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