Eager iPhone 5 buyers can now pre-purchase the phone during the night and then pick it up during the day. Known as Personal Pickup, Apple’s online reservation system comes to life every night between 10 p.m. and 4 a.m. During those hours, you can reserve and pay for your new iPhone. Current smartphone owners can also check their upgrade status from the site. You can then pick up your iPhone the next business day at your local Apple Store. Without the reservation, Apple cautions that “limited quantities may also be available for in-store pickup on a first-come, first-served basis.” Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.