Google and its hardware partner ASUS are reportedly planning to launch a new $99 Nexus tablet this year that could open up the tablet market to a massive new group of consumers. The report comes from Digitimes on Thursday, and it cites unnamed industry sources in claiming two new Nexus tablets are currently in the works. The first will apparently be a thinner version of the current $199 Nexus 7 and the second will be a new $99 model. Both tablets will utilize display panels from HannStar Display, the report claims. $99 is often thought of as the magic price point that makes purchase decisions far less difficult for consumers. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.