According to the New York Times, Fox is about to try another tactic to enhance sales of its movies, by offering downloadable UltraViolet copies for sale a full three weeks ahead of their release on Blu-ray / DVD or for video on-demand rental. The first movie to get the treatment will be Ridley Scott’s Prometheus later this month, and Fox is pricing the copies at about $15, down from the $20 of previous releases. Other flicks on deck for the early digital sale treatment are Abraham Lincoln: Vampire Hunter, The Watch and Ice Age: Continental Drift. Fox is apparently calling the setup Digital HD, or DHD, as it rolls out in 50 different countries all at once. Read the full story at Engadget.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.