If little Johnny thought Build-a-Bear had nothing for his tech-savvy toddler sensibilities, he’d better think again. The plush toy-seller has just launched a new high-tech store concept that it hopes will help re-engage children otherwise distracted with tablets, phones and game consoles. The new additions include a 55-inch interactive digital sign out front, with touchscreen and Kinect functionality, complete with unlockable content via barcodes. Once inside, four Samsung SUR40 smart tables loaded with custom software offer a range of different parts of the teddy-making process. Read the full story at Engadget.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.