Apple tried, but it turns out its customers weren’t interested in forming new social connections specifically around iTunes music. So, just two years after it was introduced, Apple is officially retiring its Ping social network. The service is shutting down on Sept. 30, according to a message posted Wednesday in the Ping section of iTunes. This is not a huge surprise. Ping never gained much traction, and was hurt by its lack of Facebook integration from the get-go. CEO Tim Cook hinted the end was near for Ping when he spoke at the D10 conference in June. Read the full story at Giga OM.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.