You’ll be forgiven for not paying too much attention to IFA, a giant tech conference taking place this week in Berlin. There have been some fine spectacles so far—84-inch, 4k TV anyone?—but for the most part, you’re not missing much. Except, maybe, for the exact moment that data plans started down an irreversible path towards the crippling, no-good, greed-driven shared data plans you’ve tried so hard to avoid. It’s easy to forget that we’re still in the very early stages of data plans even being a thing, because mobile data’s only something we’ve been mass-consuming for the last five or six years. Read the full story at Gizmodo.