The new, still-theoretical version of Apple TV won’t disrupt the TV industry. It will play by the TV industry’s rules. Whatever, comes the response from some of Apple’s most ardent fans. That’s what they said about the iPhone five years ago, and now look what’s happened. True enough! And we should also note that there’s a scenario where the new, still-theoretical Apple TV plays by the TV industry’s rules and does very well for Apple. But we should also point out that a TV box is not a phone, and that the parallels fall apart in some crucial places. Read the full story at All Things D.