Familiar icons – at least to gamers – have started appearing in the Verizon Apps store for Android smartphones. Verizon on Tuesday said it has finished labeling every single app in its portal with the Entertainment Software Ratings Board’s nomenclature, giving parents a basic framework to determine whether any given app is appropriate for their children. The U.S. carrier industry group CTIA and ESRB announced the project back in November, recruiting all four of the nationwide mobile operators as well as Microsoft to participate in the project. Verizon is the first to fully integrate the rating systems into its portal. Read the full story at Giga OM.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.