Verizon and a consortium of cable companies have struck a deal with regulators to scale back their joint marketing arrangement to gain approval for their $3.9 billion wireless-spectrum deal, according to sources in a Wall Street Journal report. Verizon and the cable consortium — which includes Comcast, Time Warner Cable, and Bright House Communications — have supposedly agreed to terms put forth by the Department of Justice that will limit the joint marketing agreement to five years and will prevent Verizon and cable operators from reselling each other’s services in markets where their broadband, television, and phone services compete, according to unnamed sources in the Journal story. Read the full story at the CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.