Last week Google acquired Frommer’s travel guide, which by any normal measure was a modest acquisition. The tech giant reportedly agreed to pay about $25 million, which hardly registers against the $38 billion Google earned last year in revenues or the $2 trillion size of the global travel industry. Read the full story at the Wall Street Journal
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.