Last week Google acquired Frommer’s travel guide, which by any normal measure was a modest acquisition. The tech giant reportedly agreed to pay about $25 million, which hardly registers against the $38 billion Google earned last year in revenues or the $2 trillion size of the global travel industry. Read the full story at the Wall Street Journal
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.