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A leaked memo from Hulu suggests that big changes are coming from the streaming content provider. Three networks and an investment firm currently own Hulu. The memo suggests that the networks may buy out the fourth partner, giving them full control over the service, which could affect what kind of content is available. Here are a few things that might change: ABC and Fox shows would no longer show up on Hulu before other third party streaming sites, like they do now. ABC and Fox also want to be able to stop some of their content from appearing on Hulu to “differentiate their own sites.” So when you click a link to an ABC or Fox show on Hulu, you’ll be taken to the network’s website, rather than staying in the Hulu player. Fox also wants to boost the number of ads in its videos to as many as four per commercial break. That’s almost as much as tv on tv!
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.