Shelly Palmer Radio Report – August 21, 2012

[wpaudio url=”″ text=”Click to play … ” dl=”0″]

A leaked memo from Hulu suggests that big changes are coming from the streaming content provider.  Three networks and an investment firm currently own Hulu. The memo suggests that the networks may buy out the fourth partner, giving them full control over the service, which could affect what kind of content is available.  Here are a few things that might change: ABC and Fox shows would no longer show up on Hulu before other third party streaming sites, like they do now. ABC and Fox also want to be able to stop some of their content from appearing on Hulu to “differentiate their own sites.” So when you click a link to an ABC or Fox show on Hulu, you’ll be taken to the network’s website, rather than staying in the Hulu player. Fox also wants to boost the number of ads in its videos to as many as four per commercial break.  That’s almost as much as tv on tv!

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousMicrosoft ends activation 'grace period' with Windows 8 NextShelly Palmer chats with Steve Lacy and Jill Nicolini on Fox 5's Good Day Wake Up about new and upcoming tablets and the Apple/Samsung lawsuit

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.