RIM CEO Thorsten Heins’s interview with the Telegraph on Thursday made headlines for his admission that the company can’t keep up with Apple and Samsung without outside help. But there’s another interesting nugget buried within the interview that didn’t get quite as much attention: Heins says that RIM took a long, hard look at migrating to Android before deciding to plow forward with BlackBerry 10. “We took the conscious decision not to go Android,” Heins told the Telegraph. ”If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously.” Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.