Skeptical of a little e-book you’ve never heard of that has 28 five-star reviews on Amazon? You should be. Turns out in many cases, the authors are paying for reviews. The New York Times takes a look at the business of for-hire review writing, through the eyes of Todd Rutherford, a guy who started the now-defunct GettingBookReviews.com, where he churned out reviews at $99 a pop: “Mr. Rutherford’s insight was that reviews had lost their traditional function. They were no longer there to evaluate the book or even to describe it but simply to vouch for its credibility, the way doctors put their diplomas on examination room walls.” Read the full story at Gizmodo.