Barack Obama’s re-election campaign became the first presidential campaign in history to accept money via text messages, the campaign announced Thursday. Obama supporters on most major cellular networks can now donate up to $50 each billing cycle by texting “GIVE” to 62262. The money will be charged to cellphone owners’ bills, the same way donations have been collected in the past by non-profits such as the Red Cross. The Federal Elections Commission cleared the path toward political donations over cellphones in June after lobbying from the Obama and Mitt Romney campaigns to do so. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.