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A few weeks ago, the Google+ team punked The Oatmeal by redirecting its Google+ profile URL to a slightly more interesting (and profanity-laden) URL. That, it turns out, was just a test for Monday’s wider rollout of vanity URLs for a subset of verified business pages and profiles on Google+. Google has already enabled this feature for a number of big brands an celebrities like Toyota, Delta Airlines and Britney Spears, but don’t get too excited yet: it’s not clear when Google plans to roll out custom URLs to all of its users. Read the full story at TechCrunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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