When Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her a pair — this despite the fact that she lives in Denver. “Denim is always tricky,” said Ms. Pontius, 53, a retired nurse. “But they kept sending me different kinds of jeans until I found what I liked. That’s hard to do with a big store like Barneys.” Totokaelo, which recently moved from a 1,000-square-foot store to one seven times bigger, does an average of 70 percent of its sales online, according to its staff. Read the full story at The Next York Times.