When Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her a pair — this despite the fact that she lives in Denver. “Denim is always tricky,” said Ms. Pontius, 53, a retired nurse. “But they kept sending me different kinds of jeans until I found what I liked. That’s hard to do with a big store like Barneys.” Totokaelo, which recently moved from a 1,000-square-foot store to one seven times bigger, does an average of 70 percent of its sales online, according to its staff. Read the full story at The Next York Times.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.