Embracing the Web, Boutiques Thrive

Online Shopping
Online Shopping
Online Shopping

When Ann Pontius was in the market for jeans recently, she turned to Totokaelo, her favorite boutique in Seattle, to help find her a pair — this despite the fact that she lives in Denver. “Denim is always tricky,” said Ms. Pontius, 53, a retired nurse. “But they kept sending me different kinds of jeans until I found what I liked. That’s hard to do with a big store like Barneys.” Totokaelo, which recently moved from a 1,000-square-foot store to one seven times bigger, does an average of 70 percent of its sales online, according to its staff. Read the full story at The Next York Times.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.


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