Shawn Sarver took a deep breath and stared at the bottle of Listerine on the counter. “A minty fresh feeling for your mouth… cures bad breath,” he repeated to himself, as the scalpel sliced open his ring finger. His left arm was stretched out on the operating table, his sleeve rolled up past the elbow, revealing his first tattoo, the Air Force insignia he got at age 18, a few weeks after graduating from high school. Sarver was trying a technique he learned in the military to block out the pain, since it was illegal to administer anesthetic for his procedure. Read the full story at The Verge.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.