Norton appears to be branching out from standard security into reputation management. The company has introduced a new tool called Norton Top Search that lets you control the top search result for your name, for free. To change your top search result, all you need to do is pick a URL that you would like to pop up first when people search your name. After inputting your desired URL, Norton then shows you how the search result will eventually look. Then the site asks you to verify your identity via Facebook. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.