Apple rocked the smartphone industry when it launched the iPhone in 2007 and it built an entirely new market when it released the first truly successful consumer tablet in 2010. Next stop: TV. Rumors surrounding Apple’s imminent entrance into the television industry have been swirling for more than a year, and recent reports suggest Apple may enter the market first with a new version of Apple TV capable of replacing cable companies’ set-top boxes, followed by the launch of an own-brand HDTV. Cable service providers reportedly aren’t yet sold on Apple’s vision. Read the full story at Boy Genius Report.