In April, Peter Jackson premiered footage of his highly anticipated return to Middle-earth, “The Hobbit: An Unexpected Journey,” at CinemaCon in Las Vegas. What Jackson thought would spark conversation about the plot and characters, instead created a ferocious debate over the use of 48fps (frames per second) technology, which is twice the standard frame rate that has been used to make movies since the 1930s. When Jackson premiered a lengthy segment of “The Hobbit” at Comic Con on Saturday night, it was not presented in 48 frames per second, but the normal 24. (The footage was also in 2D instead of 3D.) Read the full story at The Huffington Post.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.