For many fans, Major League Baseball’s annual mid-summer home run derby and all-star game are enough excitement on their own. This year, however, MLB is trying to increase the fun by making them what it says are “the most social events in baseball history.” How? A combination of in-game player tweets, curated content and social rewards for fans. During Monday night’s home run contest, players tweeted and posted to Facebook from special social media stations as well as shared video and photos shot from their own smartphones. Fans who checked in to the home run derby and contest using the MLB at the Ballpark mobile app were entered for prize drawings, and MLB featured fan tweets using the #HRDerby and #ASG hashtags online and on TV. Read the full story at Mashable.