Google has acquired Sparrow for its Gmail team, says CEO Dom Leca. As one of the most widely praised native clients for iOS and the Mac, Sparrow has garnered a large following among those who appreciate well designed apps. Google, on the other hand, has been unable to deliver a native iOS app that’s provided a class-A experience, so this acquisition makes a lot of sense for them. In one swoop, Google has gone from not having an iOS or Mac client that presents the best experience possible for Gmail, to having both. Sparrow had recently said that it was working on an iPad version of the app, the future of that project is unclear. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.