The practice of distributing video games as physical objects had a good run. Really, it was a nice idea while it lasted. But the best option we had for getting games into our houses for a good long while is just not going to last. Don’t take my word for it. That’s the opinion of none other than EA Games Label president Frank Gibeau. He told GamesIndustry International point-blank that EA is “going to be a 100 percent digital company, period. It’s going to be there some day. It’s inevitable.” Gibeau was careful not to badmouth EA’s “great partners” in the retail industry and clarified that it will continue to offer games “in whatever media formats make sense” as the industry makes its slow transition. Read the full story at ARS Technica.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.