The number of citizens wondering into ditches, on-coming cars, and each other while staring at electronics has “quadrupled”, according to the Associated Press. “Look up. Drivers aren’t always looking out for you,” reads a Delaware traffic safety sign, one of many states that are turning to the magic of PSA billboards as a substitute for state legislatures that have almost universally opposed laws criminalizing “distracted walking.” While the Internet is overflowing with hilarious bloopers, such as one man walking into a real-life black bear, distracted walking is a serious problem, and is implicated in the 4.2% rise in pedestrian fatalities in 2010. Read the full story at Tech Crunch.