Big-box retailer doesn’t just want to be known as the place where you get the cheapest gear — lately it’s been highlighting technology innovation and innovators in its ads and messaging. To that end, the company is launching a contest aimed at finding the next big thing, and it’s asking college kids to compete for a total $100,000 in prizes and the chance to get advice from its own internal development team. Best Buy’s College Innovator fund is a contest that will award four cash prizes of up to $50,000 to folks it believes are building technology that could change the way people interact with each other. It’s looking for applications that focus primarily on technology, sustainability, education, or related fields, and is ok with various stages of development — from a full-blown piece of software to an idea that’s not quite yet under development. Read the full story at Tech Crunch.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.