Big-box retailer doesn’t just want to be known as the place where you get the cheapest gear — lately it’s been highlighting technology innovation and innovators in its ads and messaging. To that end, the company is launching a contest aimed at finding the next big thing, and it’s asking college kids to compete for a total $100,000 in prizes and the chance to get advice from its own internal development team. Best Buy’s College Innovator fund is a contest that will award four cash prizes of up to $50,000 to folks it believes are building technology that could change the way people interact with each other. It’s looking for applications that focus primarily on technology, sustainability, education, or related fields, and is ok with various stages of development — from a full-blown piece of software to an idea that’s not quite yet under development. Read the full story at Tech Crunch.