Last month Apple asked that the standards group EPEAT (Electronic Product Environmental Assessment Tool), which is responsible for rating the recyclability of electronics products drop it from its rankings. The group, which is funded by the EPA, complied. It means that 39 Macs, MacBooks and monitors that were previously EPEAT certified as causing minimal environmental damage and promoting maximum recyclability, no longer have the group’s stamp of approval. In making this move, Apple is signaling that it won’t let future design decisions be governed by those seeking to uphold environmental standards. Read the full story at GigaOM.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.