Unusual new gaming console OUYA, a tiny peripheral based on Android and targeted at a $99 launch price, has now raised over $2.5 million on Kickstarter at the time of writing and still has 28 days of funding yet. Speaking to VentureBeat, founder Julia Uhrman said that she and her team hadn’t anticipated such a runaway success, and now has enough extra development cash to think about enhancing the gaming experience before the product launches in March 2013. OUYA enters a crowded gaming console market, but offers a significantly cheaper price and may be able to leverage the thousands of existing Android apps available for smartphones and tablets. Apple, with a similarly compact $99 TV device that as yet does not play games, has long been rumored to enter the same space. Read the full story at Fast Company.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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