The acquisition of OMGPOP, the maker of Draw Something, was one of Zynga’s boldest moves in the past year and also one of its most criticized ones, as Draw Something’s active user base peaked right around the time Zynga acquired it and has been on a downward spiral since. The OMGPOP acquisition and the subsequent decline in Zynga’s active user numbers is one of the main reasons why the stock is hovering near its all-time low recently. Read the full story at Forbes.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.