Shelly Palmer Radio Report – June 14, 2012

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Today on Shelly Palmer Digital Living: ICANN, the Internet Corporation for Assigned Names and Numbers, released a list that details who has applied for new top level domains or TLDs. Big companies like Google and Amazon applied for their own names like .google and .amazon.  But that’s not the interesting part.  Donuts Inc. applied for 307 generic or gTLDs including .art, .buy and .pictures. This new system will change how domains are purchased and how you visit sites on the Internet. Are you a boutique owner who wants your site to end in .fashion?  If the company that purchased .fashion doesn’t want you to have it, you’re out of luck. I read through the list and I’m still not sure how a lot of the new gTLDs will be used, but there’s still fun to be had imagining.  Who is going to have a .pizza site?  Will internet surfers even bother typing a URL that ends in .afamilycompany? We’ll see soon enough. Visit to learn more about it. I’m Shelly Palmer.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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