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Shelly Palmer talks with “Celebrity CMO” and former Chief Marketing Officer of Kodak, Jeff Hayzlett. What really happened at Kodak and what does it have to do with the 1800s railroad industry? Hayzlett also shares his secret to social media success and weighs in on its effectiveness for other businesses. Click play to listen to their discussion.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.