Mobile health and fitness apps are increasingly popular but they’re often predicated on the notion that you have to feed in a lot of data to make them useful. The problem is that information entry often appeals more to data junkies and really disciplined users. But for the masses, that can be a high bar to overcome, preventing many from getting the most of out of these apps. Read the full story at Giga OM.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.