Since its inception one year ago today, the most familiar critique of Google+ has been Google’s sign-up strategy. As users face prompts from many of Google’s popular existing properties to upgrade their accounts to include Google+ profiles, it has felt like more of a strong-arm approach than a welcome invitation. There’s a better, more personal approach. And Google may have just found it. First unveiled at the I/O developer conference on Wednesday, the Events feature allows Google+ users to send out customized invitations to their friends both on and off the Google+ platform. Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.