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Since its inception one year ago today, the most familiar critique of Google+ has been Google’s sign-up strategy. As users face prompts from many of Google’s popular existing properties to upgrade their accounts to include Google+ profiles, it has felt like more of a strong-arm approach than a welcome invitation. There’s a better, more personal approach. And Google may have just found it. First unveiled at the I/O developer conference on Wednesday, the Events feature allows Google+ users to send out customized invitations to their friends both on and off the Google+ platform. Read the full story at All Things D.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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