Mozilla’s Do Not Track feature, which allows users to tell websites that they would like to opt-out of being tracked by third parties, is starting to gain some traction among both users and publishers. According to new data shared by Mozilla today, 8.6% of Firefox desktop users and 19% of mobile users now turn this opt-in feature on. Read the full story at Tech Crunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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