Apple has long had a program called “AppleSeed” that seeds upcoming versions of Apple software (both iOS and OS X related) to customers. These seeds typically come to this select group of customers even before they are provided to Apple’s paid and registered developers. Today, the company sent an atypical email to this customer group, informing them to register the different pieces of Apple hardware available to them for software testing. Read the full story at 9 to 5 Mac.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.