Search advertising continues to dominate growth in online ads, even gaining a little market share over other types of advertising in 2011, according to a biannual report released today by the Interactive Advertising Bureau. But the biggest growth story is mobile ads, which saw triple-digit gains last year. Read the full story at Forbes
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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