Already the one-stop shop for smart and compact home furnishing, IKEA is venturing into the world of technology — with the IKEA TV. The new furniture range, named UPPLEVA, the Swedish word for experience, integrates an LED TV, a sound system with wireless bass speakers, an internet connection and CD, DVD and Blu-ray players — all in one self-assembly piece.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.