The quick proliferation of broadband access has made us forget how long it used to take to view a webpage. Research by Google engineers found that web users have become so impatient, they will abandon a website that is only 250 milliseconds slower than a competitor. The average load time of a website in the United States is 3.5 seconds.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.