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The quick proliferation of broadband access has made us forget how long it used to take to view a webpage. Research by Google engineers found that web users have become so impatient, they will abandon a website that is only 250 milliseconds slower than a competitor. The average load time of a website in the United States is 3.5 seconds.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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