Some say the glass is half empty (AT&T has only 28 LTE markets), some say the glass is half full (Verizon has 203 LTE markets) – a physicist would say the glass is 100% full: half liquid, half air (4G is a marketing term, not a technical standard).  Let’s review.

Unlike 3G which is a technical standard, the definition of 4G is, for all practical purposes, anything you want it to be, as long as it’s “faster than 3G.”  How much faster?  Well, Verizon says 6-10 times faster, and it proudly calls its LTE (Long Term Evolution) network, “4G.”  And, by the way, that’s what everyone else calls 4G too.

AT&T has a slightly different definition.  It has only 28 LTE markets (where its service is basically speed equivalent with Verizon’s LTE service).  But … and it’s a big but … AT&T has also deployed a technology known as HSPA+.  AT&T calls this “faster than 3G” service “4G” and if you look at the AT&T coverage map, it looks like AT&T has the “largest 4G network in the US.”  But does it?  It depends upon how you define 4G.

Tom DeVito, Vice President and General Manger for AT&T in New York and New Jersey says, “It’s important to us that our customers have a consistently fast mobile Internet experience. Our customers will have the benefit of access to both our 4G LTE coverage where available and our HSPA+ network, which will provide a much more consistent speed experience as they move in and out of 4G LTE coverage areas.”

OK, so now you are faced with today’s most pressing question, “New Verizon iPad or new AT&T iPad … which to buy?”

If you live in one of the 28 AT&T LTE markets, buy an AT&T iPad.  You will get awesome LTE speeds plus you will get HSPA+ speeds when you’re on the road.  This is the best possible solution for 2012.  However, by the end of 2013, you will be wondering why everyone else’s “New” iPad is so much faster than yours. (I don’t know why Apple didn’t call this new device the iPad 2S, it would have made this article so much easier to write.) To be fair, AT&T is adding LTE markets all the time, and it expects its “LTE rollout to be largely complete by year-end 2013,” but I’m not sure that AT&T’s LTE deployment will catch up to Verizon’s by year-end 2013 – that’s a lot of ground to cover.

If you live in one of the 203 Verizon LTE markets and don’t travel much, buy a Verizon iPad. You will get awesome LTE speeds when you are at home and good ol’ fashioned 3G speed when you’re on the road.  This may not seem like a great solution for right now, but Verizon’s LTE network will cover most of the US by the end of 2013.  BTW, Verizon 4G is also in 200 major airports.

If you live in a Verizon LTE market but you do travel extensively, you may want to purchase an AT&T iPad because for the 18-month lifespan of this device, AT&T may offer better average connectivity speed for you on a nationwide basis (as the unit falls back to HSPA+ when 4G is not available) again, check the coverage maps.

Correction: International travelers – you have to buy an AT&T iPad, if you can afford the international data roaming charges.  Verizon iPads are not international traveler-friendly (nor are its phones).

New iPad Cellular Bands
New iPad Cellular Bands

International Travelers — the Verizon iPad is the clear choice for you, it is literally capable of every domestic (USA) and international connection to 3G networks.  See the chart.  In case the chart is just a technobabble to you, it says that a Verizon iPad can take an AT&T micro-SIM card and connect to AT&T Networks, but that an AT&T iPad cannot do the same with Verizon Networks.  There’s no reason to bother with that, but the chart also says, Verizon’s iPad is absolutely compatible with the most commonly used international networks. There’s a nice writing about this by Matt Hamblen at

If you almost never travel and use your iPad with a WiFi network at home or in the office … why are you reading this article?

The thing that I find most disturbing about this issue is the remarkable amount of consumer confusion it is causing.  A confused consumer is always bad for business.  LTE is just a bunch of letters and, with AT&T’s latest marketing trick (calling HSPA+, 4G) no one can really say what 4G is.  AT&T isn’t wrong – you can call HSPA+, 4G.  But who does it help?  Consumers will not have a consistent experience across the AT&T network, so how will they know when AT&T is bit throttling, traffic shaping or they’re just in an HSPA+ coverage area?  The indicator on the device will say 4G in every case.  This is just bad.

On Verizon, 4G means LTE.  This is comforting, because LTE is a technical standard with a well-defined range of speeds.  And, you can always count on it to be 6-10 times faster than a connection on Verizon’s 3G network.

Should you punish AT&T for telling you that a 3.5G technology is 4G?  I guess it depends if the glass is half empty or half full.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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