Red Cross
Red Cross
Red Cross

The American Red Cross teamed up with Dell to launch a Social Media Digital Operations Center, to aid its disaster response. The center helps the Red Cross use social media to position workers on the ground, connect victims with needed resources and broadcast during emergency situations.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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