Every business likes to be liked, but does it count if you’re buying your own fan base? For some businesses, the lure of gaining popularity is so strong they are hiring service providers to buy them online supporters, such as ”likes” on Facebook pages, to boost the number of seemingly happy customers.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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