Zynga Licenses Game Characters to Hasbro


Zynga is taking its online games into the physical world. Hasbro is licensing the company’s products, making toys based off of Zynga characters and brands. With the popularity of games like FarmVille and Words With Friends, Zynga has amassed over 227 million monthly users. Read the full article at VentureBeat.com

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.


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