Target Testing In-Store Apple Boutiques

Apple at Target
Apple at Target
Apple at Target

Target is testing store-within-a-store boutiques, selling exclusive merchandise from other retailers in dozens of locations. Target is also adding 25 prominent Apple displays, potentially expanding the variety of Apple products it currently offers. Read the full article at NYTimes.com

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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